Why We Do Series

By Eric Z get more from him here SUBSCRIBE

I want to share some lessons learned:
As you know when it comes to triggering Amazon’s algorithm – Keywords are King.

That’s why we painstakingly craft a title, and a subtitle for our book that contains potent, algorithm-triggering keywords.

Then we make our book part of a series, even if it is a singular unique book.

Let me show you why:
Here is my Air Force book on the first page of the search results for “Kids Leadership”.



Take special note of the amount of reviews my book has (only 2!) compared to the first and third place books.
As you can see my book has only two reviews – despite that it ranks second on the page.
That’s profound!
That’s because of the keywords.
AND that’s because of the keywords in the SERIES TITLE not in my book title.

Look at where my book is when we search for “Leadership for Kids”:
Seventh on the list = first page.
Again, despite the others with more reviews.



That’s gravy!
If it wasn’t for the Series Keywords, my book would probably be on the second, or who-knows-where page of amazon’s search results.

Notice that my book only has two reviews and it’s on the first page, waaaay ahead of other books with a lot more reviews.

This is why the Amazon search function is the best for authors.

It works purely by relevance and not by book or author ranking.
Others like B&N, Kobo etc. work purely by ranking – which sucks.
Your book has no chance against someone with more reviews or a better author ranking.
The search results will always just show the most popular authors and books regardless of relevance.

That’s a big minus for the other platforms and a huge plus for Amazon.

Basically, when we upload our book amazon offers us FOUR presents:

1.) The Keywords in the Title field
2.) The Keywords in the Subtitle field
3.) The Keywords in the Keyword field
4.) The Keywords in the SERIES title field

But number four is hardly used, it’s a gift and we’re refusing it!

SUMMARY

• Make every one of your books part of a series, even if it is a ONE BOOK series.
• Those keywords are a gift – use them!
• PROFOUND: Keywords trump Book/Author ranking in the search results.

What do you want me to make next? Let me know!>>>https://zbooksco.typeform.com/to/NALmvc

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Google Play Books - The FREE Lead Generator!

By Eric Z follow him on Twitter HERE

The other day I visited my cousin.

He has FIVE kids, from six to 15 years old.

And each and EVERY one of them has a tablet (!), but not an iPad, an ANDROID tablet.

Seriously, if you have five kids, can you afford an iPad for each one?

What works best?

What is automatically and seamlessly integrated in Android?

GOOGLE PLAY

And for that matter, all of Google’s platform.

I watched his kids play games like crazy, most of them free, and then the light bulb went on:

If you want to reach the kids – go to Google Play!

Case in point:

My Navy Seals book is gaining traction, and without any real work or intensive marketing.

Related: Sign up to get the Zbooks free Email course

Check out the reviews, those are all organic!

34 ratings and 3 written reviews:

I didn’t solicit them or send to a list or trawl the web – nothing. I just put my book in there and waited. That’s the power of FREE.

Now the really magnificent thing about Google Play is … Google.

You see all of those reviewers?

All I have to do now is hover over their name and I get  pulldown menu: “ADD TO CIRCLES”.

⬆So I made a new circle called “Reviewers”.

Just guess who is going to get my next book for free? Or the next hot tip on a book sale?

Additionally you can see exactly what your reviewers buy in the google play store.

My friends, this is PROFOUND!

This kind of “reverse look-up” is usually a PAID feature in many other platforms and software (look at buzzsumo’s awesome tool here or Bookrazor.com).

And it’s built-in in Google.

THANK YOU GOOG!

Those are called “leads” and as budding authors we should all be collecting them.

Google’s add to circles function is a built in Lead Collector.

LESSONS LEARNED

1. Again and again : FREE  works!
2. Google Play works great for Kids Ebooks

Actionable Action:

DO MORE OF WHAT WORKS!

What do you want me to make next? Let me know?>>>https://zbooksco.typeform.com/to/NALmvc

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