The Difference Between Indie and Traditionally Published Authors

By Eric Z get more from him here SUBSCRIBE

  1. 1. The Publishing World is changing…
  2. 2. The Publishing World is changing… It‘s Over!
  3. 3. Of course, the old guard and Gatekeepers will tell You otherwise. Let‘s take a look… BULLSH*T!
  4. 4. Indie‘s OWN the Romance genre AND Sci-Fi!
  5. 5. INDIE‘S TAKE HOME MORE MONEY! • 20% of 15.99?** • 70% of 4.99? SIMPLE MATH! 3.198 4.193 !!!
  6. 6. **Typically, an author can expect to receive the following royalties: Hardback edition: 10% of the retail price on the first 5,000 copies; 12.5% for the next 5,000 copies sold, then 15% for all further copies sold. Paperback: 8% of retail price on the first 150,000 copies sold, then 10% thereafter.
  7. 7. Amazon „SWEETSPOT“ • 35% on .99 = .35 cents profit • 70% on 4.99 = 3.50 profit
  8. 8. What‘s the difference? The „big 5“
  9. 9. Indie‘s must do their own marketing!
  10. 10. Q: Uh-oh, oh-sh*t, I gotta learn marketing now???  A: YES, get over it, get on it, fail forward…
  11. 11. RULE # 1: Choose a profitable Niche Just google it – it‘s a no brainer.
  12. 12. RULE # 2: You may NOT work in a vacuum Your ROI will be directly proportional to the amount of people you get involved BEFORE launch.
  13. 13. RULE # 3: Validate your books BEFORE you write them. Heh? WTF is „validation“!?
  14. 14. Validation 101
  15. 15. Validation 101 – many methods, here are the top 3: 1. Make the cover first. 2. Show snippets of your work in forums. 3. Write blogs and collect emails.
  16. 16. Method 1 – Make the Cover First. 1. Make the cover first. 2. Post it in forums like the Kboards – Check the feedback 3. Upload it to – Check the feedback 4. Send your winning book cover to your friends and fans and PRE-SELL the book. 5. Did people buy it or pre-order it? 6. Yes = Validated, No = forget it, go to new book or cover.
  17. 17. Method 2 – Post snippets of your work in forums.
  18. 18. BOOM! There it is! Notice he did this without ever mentioning Pre-orders! He just got their interest. Now he should send that person his paypal link and ask for a real pre-order! Just one post in a forum, no website, no cover, no anything! = BOOK Validated now – Write it!
  19. 19. Method 3 – Start Blogging and collect emails. 1. Start a blog for every book you want to write. 2. Write like crazy and post pics etc. 3. INSTALL an email collector + service on your blogs. (e.g.Mailchimp) 4. Make a lead magnet, e.g. a free chapter of your upcoming book. 5. Monitor them , the first one to collect X emails wins = validated! More info here: marketing-let-me.html
  20. 20. My Book „Be Freud“ at keeps getting sign-ups, DAILY = Validated = Make the book!
  21. 21. Once you have validated a few books and gotten the hang of it you are „in production“:
  22. 22. Regardless of what system you choose, just remember: Do NOT work in a vaccuum. Go to forums like the Kboards and get involved. You are not alone!
  23. 23. •,218509.0/topicseen.html
  24. 24. And because I want you to succeed, I‘m going to give you all the materials you need to get started: Take note, this here Ebook template has been used to write several bestsellers!
  25. 25. My method is the simplest and easiest way to make an Ebook – period! So go to and get all the materials you need to start your book empire…
  26. 26. Here‘s to YOUR success! -- Eric Z of
  27. 27. Back-Up Slides
  28. 28. DO NOT DRM!

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