The Difference Between Indie and Traditionally Published Authors


By Eric Z get more from him here SUBSCRIBE



Transcript:
  1. 1. The Publishing World is changing…
  2. 2. The Publishing World is changing… It‘s Over!
  3. 3. Of course, the old guard and Gatekeepers will tell You otherwise. Let‘s take a look… BULLSH*T!
  4. 4. Indie‘s OWN the Romance genre AND Sci-Fi!
  5. 5. INDIE‘S TAKE HOME MORE MONEY! • 20% of 15.99?** • 70% of 4.99? SIMPLE MATH! 3.198 4.193 !!!
  6. 6. **Typically, an author can expect to receive the following royalties: Hardback edition: 10% of the retail price on the first 5,000 copies; 12.5% for the next 5,000 copies sold, then 15% for all further copies sold. Paperback: 8% of retail price on the first 150,000 copies sold, then 10% thereafter.
  7. 7. Amazon „SWEETSPOT“ • 35% on .99 = .35 cents profit • 70% on 4.99 = 3.50 profit
  8. 8. What‘s the difference? The „big 5“
  9. 9. Indie‘s must do their own marketing!
  10. 10. Q: Uh-oh, oh-sh*t, I gotta learn marketing now???  A: YES, get over it, get on it, fail forward…
  11. 11. RULE # 1: Choose a profitable Niche Just google it – it‘s a no brainer.
  12. 12. RULE # 2: You may NOT work in a vacuum Your ROI will be directly proportional to the amount of people you get involved BEFORE launch.
  13. 13. RULE # 3: Validate your books BEFORE you write them. Heh? WTF is „validation“!?
  14. 14. Validation 101
  15. 15. Validation 101 – many methods, here are the top 3: 1. Make the cover first. 2. Show snippets of your work in forums. 3. Write blogs and collect emails.
  16. 16. Method 1 – Make the Cover First. 1. Make the cover first. 2. Post it in forums like the Kboards – Check the feedback 3. Upload it to Ratebookcover.com – Check the feedback 4. Send your winning book cover to your friends and fans and PRE-SELL the book. 5. Did people buy it or pre-order it? 6. Yes = Validated, No = forget it, go to new book or cover.
  17. 17. Method 2 – Post snippets of your work in forums.
  18. 18. BOOM! There it is! Notice he did this without ever mentioning Pre-orders! He just got their interest. Now he should send that person his paypal link and ask for a real pre-order! Just one post in a forum, no website, no cover, no anything! = BOOK Validated now – Write it!
  19. 19. Method 3 – Start Blogging and collect emails. 1. Start a blog for every book you want to write. 2. Write like crazy and post pics etc. 3. INSTALL an email collector + service on your blogs. (e.g.Mailchimp) 4. Make a lead magnet, e.g. a free chapter of your upcoming book. 5. Monitor them , the first one to collect X emails wins = validated! More info here:http://www.zbooks.co/2015/01/marketingmarketing marketing-let-me.html
  20. 20. My Book „Be Freud“ at Befreud.com keeps getting sign-ups, DAILY = Validated = Make the book!
  21. 21. Once you have validated a few books and gotten the hang of it you are „in production“:
  22. 22. Regardless of what system you choose, just remember: Do NOT work in a vaccuum. Go to forums like the Kboards and get involved. You are not alone!
  23. 23. • http://www.kboards.com/index.php/topic,218509.0/topicseen.html
  24. 24. And because I want you to succeed, I‘m going to give you all the materials you need to get started: Take note, this here Ebook template has been used to write several bestsellers!
  25. 25. My method is the simplest and easiest way to make an Ebook – period! So go to Zbooks.co and get all the materials you need to start your book empire…
  26. 26. Here‘s to YOUR success! -- Eric Z of Zbooks.co
  27. 27. Back-Up Slides
  28. 28. DO NOT DRM!


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